Xactly is disrupting the incentive compensation market space and needs a Sr. Director of Product Marketing to be responsible for the overall GTM strategy of Xactly Sales Performance Management (SPM) suite of products. This role will also be the expert in buyers, customers, and their buying criteria, transferring that knowledge to the sales channel.
Requirements
- 10+ years of experience in Product Marketing and/or Product Management
- 7+ years in a leadership role, preferably in the product marketing
- Strong knowledge of messaging/positioning hi-tech, SaaS and cloud topics
- Critical thinking to help with analysis of business, market and competitive trends
- Demonstrated history of creating standard GTM deliverables such as GTM strategy plans, pitch decks, sales plays, and marketing messaging for blogs, social, emails, etc.
- A hands-on leader that knows how to roll up their sleeves and dive into the work while also balancing the overall product marketing strategy
- Ability to lead and develop a team of skilled product marketers helping solve for gaps and drive our team to the next level.
Responsibilities
- Developing an overall business GTM strategy for Xactly’s SPM suite, working with product and marketing teams to set, monitor and achieve financial and market objectives. This includes TAM/TPM, competitive analysis, target markets and persona definition, messaging/positioning, content creation and other standard GTM initiatives.
- Develop differentiated product positioning and messaging, value props, use cases, and associated content to be leveraged by global Sales and Marketing teams
- be the subject matter expert, helping to develop and deliver sales playbooks, tools, and materials for the global sales teams
- evangelize and be a thought leader in the industry with customers, analysts and press
- define and drive the GTM launch for new bi-annual releases
- be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
- aid (e.g., demand generation, content marketing, events, webinars, AR/PR) with subject matter expertise
Other
- Excellent writing skills and communication skills with high comfort level speaking on webinars, conferences, and industry events
- Be self-motivated and able to set own direction
- Be inquisitive about the market and emerging trends
- Influence and manage multiple stakeholders across diverse backgrounds including executives
- Applications will be accepted only for those currently residing in the posted country for this role. There is no expectation of approval for an international relocation for this job.
