2U is looking to improve revenue across its business lines by designing, researching, and providing strategies. The company needs to develop insights on customer sentiment and trends in the education industry, measure the efficacy of tested strategies, and scale high-value strategies across its portfolio.
Requirements
- 7+ years’ experience utilizing data and analytics to formulate sound program objectives, solve business problems, and drive business strategy
- Proven ability to work in cross-functional teams, communicate with colleagues in both business and technical roles, and develop trusting relationships at all levels
- Demonstrated organizational skills, and ability to work independently and autonomously
- Strategic and tactical problem solver including facility with using data and analytics
- Ability to work independently with credibility in a complex and often ambiguous environment, to build rigorous, fact-bases that support recommendations to team members and management
- Self-starter attitude; ability to self-serve, investigate and get the information needed for the project at hand
Responsibilities
- Quantify consumer sentiment with respect to potential opportunities for new programs (pipeline development and opportunities to improve existing programs, (portfolio management), utilizing both primary and secondary research
- Other needs that arise for product marketing and the larger partnership team, such as being the research representative in external conversations or working on cross-team initiatives like Yield Enhancement
- Work closely with Business Intelligence and Data Science to take existing data and turn into meaningful insights to be shared across relevant departments at 2U, such as marketing, GMs, and sales
- Manage efforts involving other employees, outside contractors, or independent market research organizations
Other
- Bachelor’s degree or equivalent work experience; Master’s degree a plus
- A clear understanding of the higher education landscape
- Outstanding tendency and ability to communicate (written, verbal, presentation) with all stakeholders
- Proven ability to influence cross-functional teams without formal authority
- Ability to thrive in an environment of constant change
