Adobe is seeking a Sr. Growth Product Manager - Mobile to drive monthly active users and revenue through rigorous A/B testing and continuous optimization for their mobile products.
Requirements
- Deep experience in mobile app growth and monetization, with a strong focus on in-app purchases and subscriptions.
- Understanding of the nuances of mobile business models and ability to develop and implement strategies to increase user acquisition, retention, and revenue growth.
- Ability to leverage both qualitative and quantitative insights to inform decisions and optimize outcomes.
- Experience with A/B testing, feature adoption, and cohort analysis to optimize outcomes.
- Strong organizational skills to manage multiple high-priority projects simultaneously.
- Ability to prioritize efforts to achieve both short-term achievements and long-term strategic goals.
- Strong focus on impact and ability to ensure that all initiatives align with the broader business vision.
Responsibilities
- Design, implement, and analyze A/B tests across mobile funnels, from hypothesis development to implementation.
- Prioritize experiments based on expected impact, technical complexity, and strategic alignment.
- Collaborate with Data Science to analyze test results and provide data-driven recommendations to optimize product features, user interfaces, and campaigns.
- Apply both quantitative and qualitative insights to continuously iterate and improve user conversion rates and overall growth.
- Define and complete strategies to drive user acquisition, monetization, and retention.
- Translate insights into a mobile-optimization roadmap, prioritizing tests that enhance customer journey touchpoints.
- Lead offer and price testing, defining strategies and revenue-driving price points to increase growth.
Other
- Bachelor’s degree or equivalent experience, an MBA or equivalent is highly preferred.
- Excellent communication and interpersonal skills to influence and align teams around shared goals.
- Ability to form and lead partnerships across functions and organizations.
- Strong ability to drive initiatives from ideation to successful implementation.
- Deep empathy for B2C users and an insatiable curiosity to guide product approach.
