Zelis is seeking a content marketer to develop enterprise-level thought leadership content that drives Answer Engine Optimization (AEO) and brand awareness, modernizing the healthcare financial experience.
Requirements
- Demonstrated excellence in crafting clear, engaging, and persuasive content across formats. Sharing writing samples is a requirement.
- Hands-on experience with AI content creation, including AI content creation tools (e.g., Jasper, Writer, ChatGPT) and a strong understanding of their role in modern marketing.
- A portfolio of work demonstrating thought leadership and storytelling capabilities is required.
Responsibilities
- Define and implement a content strategy that improves visibility in answer engines (e.g., CoPilot, Google, ChatGPT), ensuring Zelis content is discoverable, authoritative and aligned with user intent.
- Produce enterprise-level thought leadership content white papers, blogs, reports, articles, and digital assets leveraging AI tools, internal resources and external vendors.
- Evaluate and refine AI-generated content for tone, accuracy and strategic alignment, knowing when human creativity must lead.
- Use behavioral insights, persona data and AI tools to tailor content to buying committees and customer journey stages.
- Adapt content across formats and platforms using AI, including long-form, video and interactive experiences.
- Manage editorial calendars, governance frameworks, and scalable workflows that integrate internal and external contributors.
- Help ghostwrite narratives from subject matter experts that elevate Zelis’ leadership in the market.
Other
- Ability to build trust, navigate complex stakeholder relationships and lead with empathy.
- Growth mindset. Curiosity, resilience and a commitment to continuous learning and experimentation.
- Skilled at managing multiple projects with tight deadlines and cross-functional dependencies.
- Bachelor’s degree plus 8 years of experience, or Master’s degree plus 6 years of experience; public company experience is a plus.
- Experience in healthcare and/or technology sectors preferred.
- Please note at this time we are unable to proceed with candidates who require visa sponsorship now or in the future.
