Pfizer is seeking a Senior Manager, Business Product Lead to drive the success of global marketing teams through Marketing Automation, improving how marketing content is planned, created, and delivered.
Requirements
- Strong understanding of marketing automation platforms, specifically Adobe Workfront.
- Experience as a Product Manager Lead with agile development methodologies.
- Strong knowledge of the product development life cycle, design, and data analytics
- Experience with enterprise level applications from Proof of Concept to maintenance of mature environments
- Strong analytical skills and ability to use data to drive decision-making.
- Proactive and self-motivated with a passion for driving innovation and continuous improvement.
- Familiarity with Adobe Workfront, custom developed tools/applications and AI integrations
Responsibilities
- Collaborate to shape and refine product strategy and vision that delivers value to customers, aligning with the priorities of the marketing organization.
- Implement structured approach to consolidate and prioritize outcomes, business needs, and technical requirements from marketing and agency teams, ensuring alignment with delivery timelines and system capabilities
- Collaborate with internal digital teams, UX experts, and stakeholders across commercial and medical divisions to implement a product roadmap that streamlines our creative, media, and CRM processes, while collecting critical meta-data for optimizing customer experiences.
- Apply Product Management framework to actively manage Workfront product roadmap by combining business insight and technical understanding to define meaningful OKRs, prioritize initiatives, and drive value and impact.
- Align stakeholders on key problems to solve, manage product roadmaps, track UAT feedback and advocate for the product.
- Support monthly product councils and quarterly business review meetings by preparing outcome summaries, gathering stakeholder input, and presenting strategic roadmap updates to ensure alignment and informed decision-making.
- Leverage platform and usage trends where available to support recommendations for innovation.
Other
- BA/BS in business, engineering, computer science, or other related field.
- 6+ years of proven experience as a product manager or similar role, preferably in the marketing technology (MarTech) space.
- Ability to effectively communicate and collaborate with stakeholders at various levels of the organization and navigate within a highly matrixed organization.
- Role model for Pfizer values (Courage, Excellence, Equity, Joy).
- Role will be responsible for multiple geographies but requires flexibility to work with US time-zone.
