Element Fleet Management is looking to redefine the fleet management industry by delivering a superior client experience, and needs a Senior Manager, Product Marketing to shape the market perception of their products and drive growth.
Requirements
- Demonstrated ability to leverage data and insights to inform strategy and drive marketing effectiveness
- Ability to synthesize complex insights into clear and actionable strategies
- Experiencing structuring analytical requests and interpreting analysis to guide decision making
- Hypothesis-driven approach to marketing, with an emphasis on testing, measuring, and learning
- Strong understanding of marketing principles, including product positioning, messaging, and competitive analysis
- Ability to work effectively with cross-functional teams, including product management and operations, to drive alignment and impact
- Experience in B2B and experience in the fleet or mobility space
Responsibilities
- Manage product marketing capability: define the capability, establish the roadmap, and build the product marketing foundations needed to support growth
- Market research and analysis: conduct in-depth market research to identify client needs, industry trends, and competitive dynamics. Leverage data to uncover insights and inform marketing and product strategies
- Data-driven strategy development: synthesize insights to identify new recommendations for improving marketing and business results. Use hypothesis-led, data-driven approach to shape go-to-market strategies and evaluate performance
- Product positioning and messaging: develop compelling product positioning and messaging that effectively communicates the value proposition and differentiation of our products to target dealers and their needs. Craft clear concise messaging for various marketing channels and buyer personas
- Develop and execute go-to-market plans: drive product launches and feature updates, collaborating with cross-functional teams, including product management, operations, and legal, to ensure successful execution
- Operational excellence: implement team rituals and streamline processes to improve visibility, accelerate speed to market, and drive operational efficiency
- Team leadership: guide and enhance the career and skill development of direct reports, fostering a culture of continuous learning and high performance
Other
- Bachelor’s Degree or equivalent experience in relevant fields
- 8+ years of combined corporate strategy, product strategy, or product marketing
- 5+ years of leadership experience, including developing and mentoring talent
- Highly effective communicator who makes complex ideas easy to understand
- Skilled relationship-builder who can influence internal decision-makers through both formal recommendations and informal networking
