FICO is seeking an experienced leader to drive go-to-market initiatives and marketing strategy for their industry-leading solutions in the mortgage and capital markets space, to strengthen market leadership and drive measurable growth.
Requirements
- Mortgage and capital markets experience working within mortgage lenders, servicers, GSEs, investment banks, or related financial services organizations
- Proven expertise in marketing analytical and risk management solutions with demonstrated ability to communicate complex technical concepts including machine learning, predictive modeling, and risk analytics
- Deep understanding of mortgage and consumer lending industry regulatory frameworks and related processes (e.g., FCRA, Fair Lending, GSE requirements, capital requirements)
- Bonus: Experience with credit reporting agencies and credit risk management solutions
- Bonus: Background in capital markets, securitization, or mortgage servicing operations
- Bonus: Familiarity with AI LLM usage in marketing workflows, demonstrated ability to combine human intelligence with emerging Martech
Responsibilities
- Lead marketing strategy for FICO's mortgage and capital markets portfolio, developing engaging content and campaigns
- Drive market positioning and messaging that clearly articulates FICO's unique value proposition across the mortgage lifecycle
- Conduct competitive analysis and develop differentiated positioning that showcases FICO's unique advantages in mortgage risk assessment and capital markets analytics
- Execute integrated go-to-market strategies that leverage core solution marketing assets
- Build deep market intelligence by developing data-driven ideal customer profiles and market segmentation strategies
- Stay current with regulatory changes, industry trends, and competitive dynamics that impact our mortgage and capital markets business
Other
- Track record of influencing and navigating senior-level leadership in addition to driving cross-functional working groups to deliver measurable business results in financial services and/or technology
- History of launching new products or entering new market segments in financial services
- Demonstrated success in highly matrixed organizations with complex stakeholder management
- Bachelor's degree or equivalent experience
- Travel requirements not specified
