Exceed the expectations of Newrez's residential mortgage borrowers & business partners through superior service, simple processes, and effective communications
Requirements
- 5+ years' experience in digital marketing analytics, with a focus on campaign performance, segmentation, and customer journey analysis
- 3-5 years' analytics experience with machine learning applications in marketing and hands-on Python experience
- Experience with Salesforce Marketing Cloud, FullStory, and managing and analyzing social media data
- Proficient in Microsoft (MS) Excel and MS PowerPoint for data analysis and presentation
- Extensive experience with Structured Query Language (SQL) and data visualization tools such as Tableau
- Strong analytical skills with a proven ability to interpret and leverage data to drive marketing decisions
Responsibilities
- Support collaboration with cross-functional teams to develop and implement data-driven strategies that optimize marketing performance and enhance customer engagement
- Analyze and interpret marketing data from various channels to create, maintain, and enhance performance metrics and dashboards, providing actionable insights to drive marketing decisions
- Utilize Salesforce Marketing Cloud, FullStory, Customer 360, and other digital tools to support marketing campaigns and analyze customer data, focusing on improving customer journey mapping and lifecycle management
- Apply machine learning techniques to enhance predictive analytics and drive more personalized marketing initiatives
- Support the ongoing development of marketing analytics capabilities by mentoring junior analysts and contributing to the growth of the analytics team
- Performs related duties as assigned by management
Other
- Bachelor's degree in Data Science, Economics, Business, or a quantitative field
- 3-5 years' Mortgage/Financial Services industry experience
- Strong business communication skills with an ability to present complex data in a clear and actionable manner
- Thrives in situations of ambiguity and uncertainty by embracing change and thinking creatively
- All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator
