MoneyGram is rebuilding its marketing engine from scratch and needs a Senior Marketing Manager to own product Go-To-Market (GTM) strategy, ensuring new product launches are marketed effectively across all touchpoints.
Requirements
- Proficient in Braze, Iterable, Zeta, or a similar CRM platform.
- Familiarity with CDPs and data enrichment tools is a plus.
- The ability to apply audience segmentation, behavioral targeting, and lifecycle strategy to product launches
- Data-literate and comfortable building performance narratives based on message engagement, conversion, and other metrics
- Experience with translating product experiences into marketing messaging and being able to collaborate with copy/design teams to bring messages to life
Responsibilities
- Design, build, and deploy ad hoc and lifecycle campaigns relating to new products across email, SMS, and push while ensuring quality, consistency, and reporting integrity
- Lead A/B testing and experimentation across content, targeting, and journeys post GTM, using insights to continuously improve customer engagement
- Monitor and analyze campaign performance, sharing results and recommendations to improve future creative, targeting, and structure
- Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types.
- Own marketing planning and execution across new product launches, including campaign strategy, channel mix, and messaging cadence
- Coordinate marketing plans across all marketing teams
- Hands-on work directly with CRM tools
Other
- 7-10 years of experience in CRM, lifecycle, or product marketing—ideally in fintech, SaaS, or high-growth B2C businesses
- Strong cross-functional influencer with the ability to manage up, down, and across to implement process and ways of working across GTM projects
- A detail-oriented communicator and project manager—able to drive clarity and alignment across functions and timelines
- Passionate about scaling CRM as a growth lever, and excited to build within a fast-moving, high-impact team
- This position will be remotely based in the United States, ET/CT strongly preferred
