Amazon Web Services (AWS) is looking to define and drive the marketing strategy for its rapidly growing AWS streaming and messaging services, aiming to create compelling content and marketing programs to increase customer engagement and service adoption.
Requirements
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Responsibilities
- Own messaging and position of key strategic AWS streaming and messaging services
- Collaborate with AWS engineering teams to distill key functionality and benefits of major launches into product marketing messages.
- Engage with AWS field and digital marketing teams to identify and integrate joint messaging and content into lead generation, customer engagement, and product adoption focused marketing programs.
- Craft & develop compelling audience-specific messages as well as presentations, customer success stories, and videos.
- Work with sales to ready our general and specialized sales teams on our joint value propositions and messaging.
- Work effectively across AWS with groups such as engineering, digital marketing, sales, business development, and evangelists to achieve our joint business goals.
Other
- 6+ years of professional non-internship marketing experience
- This role can sit in Seattle, WA, San Francisco or San Jose, CA, or Boston, MA. Relocation to these locations only offered from within the USA only.
- Work safely and cooperatively with other employees, supervisors, and staff
- Adhere to standards of excellence despite stressful conditions
- Communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service
