Alphatec Spine, Inc. is looking to identify and implement product strategies, marketing plans, promotional and advertising programs, and oversee all aspects of product management, including product development, market launch and surveillance, sales training and forecasting for assigned product lines to ensure existing and new products meet company goals and expectations.
Requirements
- Knowledge of computer applications (i.e.: Microsoft Word, Excel (including pivot tables), PowerPoint, Access & Project, Windows, Internet applications, etc.) required.
- Proven skill and experience in overall market analysis, planning, development and management.
- Demonstrated strategic/tactical planning and implementation capabilities.
- Demonstrated capacity for planning, marketing and product development.
- Ability to prepare sales forecasts
- Experience with and understanding of a clinical/surgical environment and workflow.
- Ability to communicate effectively with engineers at a technical level.
Responsibilities
- Designs, develops and implements product marketing campaigns for assigned product line, including: setting objectives and short- and long-term strategies, conducting market research and competition tracking, developing product mix and action plans, ROI analysis
- Manages all product marketing activities for assigned product line, including: new idea generation, product profiling review, product strategic development plans, project management, product training as well as market launch and surveillance
- Pursues product line extensions and/or trimming, labeling revisions, clinical studies and any other activities to build and sustain value of the product line and maximize earnings.
- Develops high-quality sales collateral, efficient customer service processes, and optimized manufacturing operations to support assigned product line
- Develops and monitors sales forecasts as necessary and works collaboratively with other departments to optimize product mix throughout product lifecycle both domestically and internationally
- Monitors competitive landscape to stay abreast of market trends by regularly reviewing scientific literature, competitor’s product offerings, traveling with field sales personnel, attending surgeries, meeting with stakeholders, attending scientific meetings, etc.
- Develops product presentations, surgical techniques, and white papers in support of sales and corporate marketing campaigns, e.g. product binders, web sites, brochures, etc.
Other
- Must have medical industry experience.
- Strong relationship partnering skills and the ability to effectively communicate to all levels of management including collaboration with Engineering/R&D, Regulatory, and Operations/Manufacturing counterparts on product strategic planning, design review, and marketing playbook.
- Excellent oral and written communication skills.
- Superior interpersonal skills.
- Ability to organize and prioritize workflow and to meet established timeframes.
