Johnson & Johnson is seeking to solve the business problem of developing and executing consumer-facing digital marketing materials for CAPLYTA, a commercialized therapy for central nervous system (CNS) disorders, to drive awareness, engagement, and education among consumers, and ultimately fuel brand growth.
Requirements
- Digital experience including website development, social media, SEM, display, CRM and VEEVA utilization is preferred.
- Proven experience in pharmaceutical marketing, with a focus on consumer-facing initiatives preferred.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Experience with managing promotional budgets with strong business analysis skills.
- Understanding of digital implementation (e.g., programming/development, QA testing, etc.).
- Deep understanding of the legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues.
- CNS experience is preferred.
Responsibilities
- Develop, manage and optimize digital campaigns (emails, banners, OLV, podcasts, third-party programs) ensuring they’re aligned with the overall brand strategy and the annual media plan.
- Analyze campaign performance, track metrics (CTR, conversions) and optimize content across channels.
- A/B testing – lead initiatives for creative to improve engagement and relevance.
- Manage and maintain the consumer websites, UX Testing, Cookie Policies.
- Work with partners and cross-functional teams to report on KPIs and identify optimization needs, as well as track performance.
- Assist with the development of consumer, and patient marketing, promotional, and educational campaigns.
- Maintain and update patient brochures, discussion guides, and other patient-facing materials, ensuring accuracy and preventing expiration.
Other
- Must have a Bachelor’s degree; Masters degree or MBA preferred.
- Must have 3 + years of experience in a Product Manager role for a pharmaceutical, biotechnology company or media agency with HCP or consumer pharmaceutical experience.
- Must have demonstrated leadership skills and the ability to influence stakeholders at all levels.
- Must be comfortable with public speaking.
- Must be able to perform all essential functions of the position, with or without reasonable accommodation.
- Must be able to travel domestically and internationally as required – up to 25%.
