Astellas Pharma Inc. is looking to maximize the brand potential of PADCEV by developing and implementing key brand strategies and executing peer-to-peer programs, product theaters, and convention/congress related activities to engage with Key External Experts/Customers.
Requirements
- Significant experience engaging with Key External Experts in the field of Oncology.
- High degree of clinical acumen, preferably in urothelial cancer.
- Familiarity and understanding of Marketing fundamentals and bridging strategy to execution and measurement.
- Deep oncology therapeutic knowledge and experience.
- Demonstrated ability to build strong relationships with KEEs.
- Proven analytical and critical thinking skills to diagnosis business challenges and recommend solutions for brand strategic/tactical plan inclusion.
- Strong project management skills with the ability to manage simultaneous initiatives.
Responsibilities
- Lead tactical execution of peer-to-peer engagement initiatives.
- Develop and secure MLR approval for content in support of peer-to-peer initiatives.
- Partner with the PADCEV KEE Strategist to identify, coach and train speakers as necessary.
- Lead annual speakers' bureau justification process.
- Lead planning and execution of commercial customer-focused activities at Congresses, POAs, Product theaters, Field visits, and other venues including the facilitation of meaningful engagements between Astellas and KEEs in a compliant manner (i.e. via receptions, small group meetings, 1:1 discussions, etc.).
- Assist in the execution of commercial ad boards to gain actionable insights.
- Contribute to Brand strategies by engaging with KEEs at events to gather and synthesize insights that inform brand strategies and tactical plans.
Other
- High level of Professional Maturity; Emotional Intelligence; Proactive Leadership; and experience engaging/interacting with influential customers.
- Excellent communication and interpersonal skills.
- Demonstrated ability to influence peers and internal/external stakeholders.
- New brand or indication launch experience.
- Ability to travel 40% or more if needed.
