Vuori is looking to solve the business problem of increasing customer retention, loyalty, and lifetime value by modernizing loyalty programs, personalizing customer journeys, and implementing comprehensive retention strategies.
Requirements
- Hands-on experience with CDPs (e.g., Hightouch, Segment), ESPs/marketing automation (Klaviyo, Braze, Iterable), loyalty platforms, and experimentation frameworks.
- Ability to partner with analytics and data science teams to define instrumentation, build dashboards, and run controlled experiments (A/B, multivariate).
- Translate complex business questions into technical requirements for engineering
- Strong understanding of retention KPIs, customer segmentation, lifecycle marketing, personalization, and loyalty program mechanics (tiers, accrual/redemption, subscription models).
- Deep empathy for customer journeys, with proven ability to design seamless omnichannel experiences across eCommerce, retail, and mobile.
Responsibilities
- Define product vision and roadmap for retention marketing stack (loyalty, CRM/CDP, marketing automation, personalization engines).
- Lead evaluation, integration, and optimization of loyalty program technology, subscription management, rewards/redemption systems, and lifecycle marketing tools.
- Drive personalization at scale through segmentation, predictive analytics, and dynamic messaging.
- Collaborate with engineering to deliver new retention capabilities (e.g., omnichannel loyalty, points accrual across POS/eComm, tiered loyalty models, referral engines).
- Partner with data & analytics to instrument retention dashboards and measure incremental ROI.
- Establish experimentation frameworks for loyalty offers, retention campaigns, and personalization rules.
- Track emerging loyalty/retention trends (gamification, NFT/tokenized rewards, surprise-and-delight) and evaluate fit.
Other
- 8+ years in product management, with at least 4+ years focused on CRM, loyalty, retention marketing, or lifecycle technologies in D2C.
- Cross-Functional Leadership: Track record of collaborating with engineering, marketing, and operations to launch customer-facing experiences at scale.
- Partner closely with senior leaders in Marketing, CRM, Analytics and Ecomm to define retention needs, align priorities, and communicate results.
- Act as a thought partner for the CRM
- Bachelor's degree in business, Marketing, Computer Science, or related field; MBA or equivalent a plus or equivalent years of experience preferred.
