Medtronic is looking to accelerate growth in the Transcatheter Aortic Valve Replacement (TAVR) market by defining, shaping, and executing the future product pipeline strategy
Requirements
- Project management experience
- Excellent analytical skills
- Strong business and strategic acumen
- Excellent communication and relationship skills
- Ability to thrive in ambiguity
- MBA or technical Master’s Degree
- Upstream/Strategic marketing experience including innovation and evidence pipeline and participate in portfolio planning activities
Responsibilities
- Be a therapy expert with comprehensive understanding of disease states, current and emerging therapies, existing and future technologies, market trends, barriers for new therapy adoption, and unmet market needs
- Represent the upstream marketing function on product development teams, supporting the development of best-in-class products; work closely with R&D, clinical, regulatory and other key functions to design and develop best-in-class products
- Collect, analyze, and summarize key customer insights through: Voice of Customer (VOC) and Voice of Business (VOB) practices
- Work with product development team members to translate unmet needs into new product requirements to support product development activities, negotiating priorities and trade-offs necessary to meet technical and business goals
- Actively engage physician key opinion leaders (KOLs), current and potential customers, internal stakeholders, and third-party market research groups to identify key strategic areas of focus
- Develop comprehensive business plans to identify and evaluate new business opportunities
- Assess market opportunities through detailed market modeling, defining unmet needs and value propositions, monitoring competitive landscape, understanding the technology landscape
Other
- Bachelor’s Degree
- 7+ years in a marketing, sales, strategy or engineering role (5+ years with Masters)
- Able to travel up to 35%
- Strong experience interfacing with physician customers both individually and in group settings
- Track-record and passion for effectively partnering with cross-functional teams
