eBay is looking to drive inbound product marketing and outbound go to market strategy for end-to-end buyer experiences at eBay.
Requirements
- Strong track record of developing product and go-to-market strategies at ecommerce companies, with experience in buyer engagement/retention and a consumer mindset preferred.
- Proven track record to drive innovation, execute projects with excellence
- Strong data analysis skills and experience with customer research techniques
Responsibilities
- Responsible for the product value proposition narrative, the go-to-market strategy, and messaging for eBay Live across the globe, ensuring buyers’ shopping experience and seller success on the platform.
- You will approach go-to-market in a comprehensive manner to ensure buyers are delivered relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging.
- Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
- Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
- Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
- Manage the GTM strategy and planning for new product introductions and lead all aspects of channel specialists in driving successful implementation and measuring efficiency.
- Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion.
Other
- 6+ years of experience in product marketing
- Success working collaboratively with cross-functional teams and excellent communication skills
- The base pay range for this position is expected in the range below: $108,400 - $186,400
- All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.
