Edmentum is looking to solve the problem of effectively bringing its career-connected learning solutions to market, ensuring they reach and resonate with educators and learners to unlock real-world opportunities.
Requirements
- 5–10 years of product marketing expertise, especially within K–12 education or edtech.
- A track record of launching and scaling education products with measurable impact.
- A specialist in go-to-market strategy, positioning, and messaging.
- A skilled storyteller, able to simplify complex ideas for diverse audiences.
- Use research, experimentation, and data to inform decisions.
- Anticipate market shifts and proactively evolve strategy.
- Resolve complex cross-functional challenges and mentor peers.
Responsibilities
- Drive major product launches and initiatives, shaping audience segmentation, positioning, messaging, and activation strategies across multiple channels.
- Develop and unify positioning and messaging frameworks that connect product, sales, and marketing touchpoints.
- Transform market research, educator feedback, and usage data into actionable insights that inform product and marketing decisions.
- Lead integrated campaigns that elevate Edmentum's career-connected learning solutions.
- Create compelling creative briefs and campaign assets to boost awareness, engagement, and conversion.
- Analyze campaign performance and engagement metrics to refine strategies and scale successful initiatives.
- Collaborate with Enablement teams to ensure sales and customer success are equipped with the right tools and messaging.
Other
- Lead through influence and empathy, fostering collaboration and inclusivity.
- Champion experimentation, growth mindset, and calculated risk-taking.
- Strong organizational, communication, and presentation skills.
- Thrive in a fast-paced, evolving environment.
- Willing to take on evolving responsibilities based on business needs.
