Smartsheet is seeking a Senior Product Marketing Manager to drive the adoption, engagement, and growth of Smartsheet's developer platform and API capabilities.
Requirements
- 5+ years of marketing or product marketing experience with at least 3 years specifically focused on developer platforms, APIs, SDKs, or cloud-based integration solutions.
- Experience launching technical products including developing messaging, content, and go-to-market plans.
- Strong understanding of software development lifecycle, web technologies (REST APIs, GraphQL, webhooks), cloud platforms, and common integration patterns.
- Ability to quickly grasp complex technical concepts and translate them into clear, concise, and engaging language.
- Strong analytical capabilities to interpret market data, identify trends, and make data-driven decisions.
- Ability to prioritize and manage multiple tasks, projects, and deliverables in a high-growth environment, diving into challenges when needed, and seamlessly pivoting between detailed execution and high-level strategic thinking.
- Strong collaborative and cross-functional skills and ability to work with multiple stakeholders to drive results.
Responsibilities
- Partner closely with Product Management, conduct market research, and use customer insights to influence product roadmap, ensure product-market fit, and align on strategic priorities.
- Craft clear, compelling, and differentiated messaging and positioning that resonates with various developer personas (e.g., enterprise developers, system integrators, SaaS partners).
- Collaborate with cross-functional teams to develop and execute comprehensive go-to-market plans, including customer communications for new API capabilities, SDKs, developer tools, and platform enhancements.
- Create high-impact marketing content, including presentations, blog posts, thought leadership articles, case studies, and website copy that showcase the power of the Smartsheet platform.
- Clearly communicate technical details to customers regarding API changes, releases, and deprecations including writing release notes and collaborating on developer documentation and API guides.
- Equip sales and customer-facing teams such as customer success, sales, and internal enablement with the tools, training, and content necessary to articulate the value of our developer platform to technical buyers and partners.
- Define key metrics, track performance, and report on the effectiveness of product marketing initiatives related to the developer ecosystem.
Other
- Bachelor's degree in Marketing, Computer Science, Engineering, or a related technical field.
- Ability to work in Bulgaria on an ongoing basis
- Excellent written and verbal communication skills, with the ability to articulate complex technical concepts to both technical and non-technical audiences.
- Strong collaborative and cross-functional skills and ability to work with multiple stakeholders to drive results.
- Ability to prioritize and manage multiple tasks, projects, and deliverables in a high-growth environment
