Securian Financial needs to ensure a strong voice in the marketplace by developing and executing effective marketing campaigns and content strategies to drive category awareness, engagement, and consideration metrics.
Requirements
- Knowledge of basic design principles
- Proficiency in Microsoft Suite (Word, PowerPoint, Excel, etc.)
- Ability to translate complex information into easily understandable language
Responsibilities
- Strategize, plan, and execute omni-channel, multi-tactic marketing campaigns to, or in support of, high-value strategic and enrollment partners.
- Partner with the business to execute compelling brand experiences at industry conferences.
- Develop and deliver compelling content strategy to drive earned media to grow category awareness, engagement, and consideration metrics aligned to the category Including:
- Mature thought leadership strategy
- Drive proprietary research that solicits engagement
- Advance associate organic social media to build category awareness
- Maintain content-rich owned channels like Securian.com, case studies, and email.
Other
- dynamic and articulate communicator
- blend of creativity and analytical skills
- focus on delivering clear and impactful messages across various channels
- passionate about top-of-funnel marketing strategy
- proven ability to drive compelling content strategy that resonates with diverse audiences
- Outstanding organizational and planning skills
- Ability to work in a deadline-driven environment of multiple projects and quick turn-around requirements
- Strong communication (verbal and written) and presentation skills
- Ability to manage multiple projects and competing deadlines
- Ability to understand internal and external audiences and communication channels
- 5+ years of experience in solutions/product marketing, corporate communications, financial communications preferred
- Exceptional skills managing internal clients
- This position requires you to live within a commutable distance (90 minutes) of our Home Office in St. Paul, MN.
- You’ll join us 3 days each week in our offices to collaborate and build relationships.
