Anywhere Learning & Development team needs a Sr. Product Marketing Manager I to lead go-to-market strategies for cross-brand learning product launches and drive awareness, demand, and adoption for Learning products and services
Requirements
- Expert in storytelling through well-crafted positioning and messaging, with a focus on customer and market insights, excellent copywriting and a sharp eye for detail
- Strong PowerPoint or Canva presentation skills with the ability to streamline information and deliver executive-ready presentations for C-Suite and Sr. Management
- Experience in HubSpot is a plus
- Experience in Canva is a plus
- Experience in the real estate industry is a plus
Responsibilities
- Lead persona-centric Go-to-Market (GTM) campaigns and strategies for new Learning product launches
- Create and align custom GTM launch plans, including target personas, positioning & messaging, launch calendars, checklists, deliverables, communication channel strategy, activation plans, and campaign-specific OKRs, with the GTM teams
- Leverage the new network activation project framework to develop cross-channel campaign strategies, managing deployment timelines and reporting on/analyzing results across brands
- Lead cross-functional teams (brand marketing, communications, servicing/ops, and creative teams) to bring our GTM strategy, product positioning and narrative to life, kicking off a cross-functional marketing brief with all teams and working closely to manage timelines and deliverables
- Determine marketing KPIs and monitor them to iterate for success
- Weave feedback, case studies, and testimonials into our storytelling
- Design and deliver compelling presentations that communicate complex issues and illustrate findings, ideas, and recommendations
Other
- 5+ years of product marketing or related marketing experience
- Proven success leading cross-functional teams to deliver marketing campaigns and initiatives
- Creative and innovative thinking, with an innate curiosity and a data-led decision-making approach
- Strong project management skills with a self-starter ability to multitask and meet deadlines
- Bachelor’s degree in Marketing or a related field
