G-P is looking to proactively monitor, deeply analyze, and effectively communicate insights about their key competitors to various stakeholders. These insights will inform positioning, product roadmaps, and go-to-market strategies.
Requirements
- Strong analytical and critical thinking skills with the ability to distill complex information into concise and digestible insights
- Strategic mindset with the ability to combine qualitative and quantitative sources - the more that you can inform your thinking with data the better
- Experience with Klue, Gong, Highspot, and Salesforce is a plus
Responsibilities
- Actively and continuously monitor the market for product launches, feature updates, pricing changes, and marketing campaigns
- Utilize a variety of sources, including industry news feeds, social media channels, market research reports, and competitor websites
- Serve as the subject matter expert on the competitive landscape, including supporting sales in individual deal strategization
- Identify market trends and provide relevant strategic recommendations
- Conduct in-depth analysis of competitor products, go-to-market strategies, and messaging to identify strengths, weaknesses, and key differentiators
- Perform win-loss on sales deals to help identify areas of product innovation, sales strategies, marketing messaging, and competitive positioning to increase future win rates
- Create detailed competitive battlecards, market share analyses, and deep dive research on products and features to help inform business strategy
Other
- 4-6 years of product marketing experience, preferably in B2B technology
- Creative thinker who is looking for a highly visible role and is willing to think outside the box to share and disseminate insights
- Robust communication, presentation and interpersonal skills, including comfort presenting virtually to large audiences
- Background checks are required, and this may include criminal record checks.
- The annual gross base salary range for this position is $97,500 - $122,000 plus variable compensation.
