AXS is looking to improve its product development lifecycle and go-to-market strategies to ensure seamless product launches and ongoing success, ultimately maximizing market impact and enhancing the fan experience.
Requirements
- Experience with product management tools (e.g., Jira) and data analytics platforms.
- Deep understanding of product development methodologies, agile frameworks, and lean principles.
- Advanced analytical and problem-solving skills, with experience in data analysis and reporting
- Proven ability to lead change management initiatives and communication plans across large, distributed teams.
- Strong strategic thinking capabilities with the ability to synthesize data, business needs, and market trends into actionable operational plans.
- Familiarity with design thinking principles and user research methodologies.
Responsibilities
- Execute the company's short-term product vision and strategy by designing comprehensive GTM plans for new product launches and feature enhancements.
- Establish standardized, repeatable processes for product launches and GTM activities that can be adopted across product teams to improve efficiency, consistency, and speed to market
- Create and implement product testing frameworks (including alpha & beta programs and A/B testing) to validate product capabilities and functionality, optimize the user experience, and drive product adoption
- Oversee and execute project management duties for product launches, establishing clear timelines, milestones, and deliverables to ensure on-time and successful execution
- Develop and execute scalable communications and change management plans to inform internal teams, enterprise clients, and customers to drive awareness, adoption, and engagement for product launches
- Partner with product marketing create and maintain marketing and sales enablement assets
- Develop and maintain product documentation and knowledge management systems. Ensure that product information is readily accessible and up-to-date for all stakeholders.
Other
- Drive cross-functional collaboration with with key stakeholders across product, engineering, marketing, business development, account management, other departments to ensure seamless execution and launch of products.
- Monitor and analyze the performance of product tests and launches. Track key metrics, collect user feedback, identify areas for improvement, and make recommendations for future product tests and launches.
- Champion a culture of data-driven decision-making and continuous improvement. Promote a data-driven approach to product development and foster a culture of experimentation and learning.
- Stay abreast of industry trends and best practices in go-to-market strategy.
- Exceptional leadership and stakeholder management skills with a track record of influencing at multiple organizational levels, including executive leadership.
