Voya Financial is looking to support its Enterprise Wide Marketing business by developing scalable, extensible, and maintainable solutions on the Salesforce Marketing Cloud platform.
Requirements
- 2+ years Salesforce Marketing Cloud experience is a must.
- Salesforce Certified Marketing Cloud Email Specialist – Required.
- In-depth understanding of the architecture, capabilities and constraints of the Salesforce application coupled with good understanding of business processes.
- Database experience writing queries in SQL/SOQL, working with Data Loader, Workbench and ETL tools to perform bulk data updates.
- Hands-on experience with Email Studio, Mobile Studio, Content Builder, Contact Builder, Web Studio, Automation Studio and Journey Builder
- Strong working knowledge of data modeling concepts, relational database systems, Object Oriented Programming and web application development
- Experience with ETL, Server-Side JavaScript (SSJS), SQL, AMPscript, JSON and SOAP/REST APIs
Responsibilities
- Responsible for requirements gathering, development, configuration, testing and debugging Marketing Automation solutions and integrations using Salesforce Marketing Cloud Platform and ETL tools.
- Responsible for the Marketing Cloud subscriber model and data flow as it moves between platforms (Marketing Cloud, Salesforce, Data Warehouse, and others), to ensure processes (such as unsubscribe) are consistent
- Responsible for analysis and requirement gathering as well as documenting specifications
- Create and maintain all necessary documentation for developed applications
- Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize
- Collaborate with marketing and product management teams to define and implement new functionality and product capabilities within Salesforce Marketing Cloud
- Perform data queries (SQL and SOQL) to pull ad hoc data from database for analytics, segmentation, data import/export etc.
Other
- Bachelor’s degree in Computer Science, Software Engineering, MIS or similar curriculum is required.
- 4+ years of application development experience
- Excellent oral, presentation, and written communication skills required.
- Proven ability to multitask and work in a fast-paced environment
- Familiarity with agile software delivery methodologies such as Scrum.
