HealthEquity is looking to increase Marketing ROI, strengthen customer engagement, and optimize campaign performance by using advanced analytics.
Requirements
- Proficiency in SQL and strong hands-on experience with data warehouses (e.g., Databricks, CDP).
- Advanced skills in Excel, Power BI, and PowerPoint; experience with Python/R a plus.
- Strong knowledge of marketing principles, channels, and tactics, including ROI measurement and attribution.
- Experience designing and interpreting A/B tests and other experimental frameworks.
- Ability to aggregate, standardize, interpret, and model large, complex datasets.
- Experience with data modeling and measurement frameworks.
- Familiarity with Databricks, Datacloud, Salesforce, and other data sources.
Responsibilities
- Translate Marketing hypotheses and business objectives into clear data initiatives, analyses, and measurement plans.
- Extract, transform, and analyze data from Databricks, Datacloud, Salesforce, and other sources to support Marketing strategies.
- Build and maintain dashboards (Power BI/Excel) that track performance marketing metrics, customer journeys, and pipeline health.
- Develop and validate audience segmentation strategies to support personalized, predictive, and prescriptive marketing efforts.
- Implement attribution models to measure marketing impact across channels, campaigns, and journeys.
- Design and execute experiments (e.g., A/B tests) to evaluate campaign effectiveness and optimization opportunities.
- Collaborate with Data Science teams to leverage predictive models for forecasting marketing performance and customer behavior.
Other
- Bachelor’s degree in Marketing, Business, Economics, Statistics, Computer Science, or a related field required.
- 7+ years’ experience supporting Marketing decision making with reporting & analysis, experience leading a Marketing function directly preferred
- Excellent communication and visualization skills, with the ability to simplify complex insights for non-technical audiences.
- Strong problem-solving skills, attention to detail, and ability to manage multiple projects in a fast-paced environment.
- Ability to work remotely
