Google's YouTube Marketing DSIA team needs to influence and inform YouTube's Marketing and Products teams by providing measurements, data-driven insights, and investment frameworks that optimize marketing efficacy and unlock new strategic growth opportunities with robust data science, analytics, and data engineering solutions.
Requirements
- 7 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases, or statistical analysis.
- Experience with panel measurement and survey design.
- Master’s degree or PhD. in the social sciences (e.g., Economics, Political Science, Sociology, Psychology, Communication), or in a quantitative field (e.g., Statistics, Informatics, Econometrics).
- 9 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases, or statistical analysis.
Responsibilities
- Define and own the strategic roadmap for all brand and behavioral measurement initiatives, ensuring alignment with overarching marketing goals. Act as the primary technical leader and thought partner for marketing leadership on these topics.
- Lead the development and implementation of advanced panel and survey-based measurement methodologies to assess brand health, consumer sentiment, and marketing effectiveness.
- Design and execute robust causal inference studies using observational methods (e.g., quasi-experimental designs, synthetic control) when traditional experiments are not feasible, to understand the impact of brand marketing activities.
- Provide technical oversight, guidance, and mentorship to other data scientists and business analysts working on brand and behavioral measurement projects, ensuring methodological and high-quality deliverables.
- Drive analytical efforts to establish and quantify the connection between brand perception/metrics and measurable behavioral outcomes (e.g., engagement, conversion, etc.).
Other
- Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience.
- This role may also be located in our Playa Vista, CA campus.
- Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
- Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Chicago, IL, USA; New York, NY, USA; San Bruno, CA, USA; Los Angeles, CA, USA.
- Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
