Hootsuite is pivoting to an Enterprise-first strategy and needs a Staff Data Analyst to act as a strategic bridge across the revenue organization, providing actionable insights and optimizing resource deployment.
Requirements
Strategic GTM Experience: 10+ years in BI/Analytics with the Revenue Ecosystem Acumen to connect the dots between Marketing campaigns, Sales territories, and Customer Success portfolios.
Technical & Visualization Mastery: Advanced SQL (Redshift) and dbt skills paired with expert-level Tableau mastery.
The 'Enterprise' Stack: Deep familiarity with the full go-to-market landscape including Marketing (Marketo, GA4, Ad Tracking platforms, Content Creation Engines, Goal Cast), Sales & CS Platforms (CRM/Salesforce, Gainsight), and Revenue Intelligence (Gong).
Agile Execution: Experience with Jira to drive structure.
Advanced SQL (Redshift) skills
dbt skills
Tableau mastery
Responsibilities
Strategic Partnership & Dynamic Planning: Partner with business teams on continuous planning cycles (moving beyond just annual AOP). Provide the analytical foundations they need to make informed decisions.
Reverse Funnel Modeling: Collaborate with leadership to calculate the required inputs (MQLs, Opportunities, Demos) needed to hit revenue targets based on conversion rates.
Resource Optimization: Analyze territory balance, account segmentation, and 'whitespace' to enable leadership to position the Revenue Team (Sales, AMs, CSMs) for maximum success.
Full Lifecycle Analytics: Assess campaign performance and ROI (beyond vanity metrics), monitor sales funnel health/leakages, and track customer retention/health scores to shift from reactive 'save plays' to proactive monitoring.
Activity Intelligence: Leverage tools like Gong to analyze engagement quality and competitor mentions, answering critical questions like: 'Are we talking to the right people? Is the sentiment positive?'
Cross-Functional Data Partnership: Leverage Product Adoption Intelligence to identify 'At-Risk' signals and partner with Finance to ensure data aligns for accurate reporting.
Jira Accountability & Structure: Partner with the Senior Manager of Analytics to bring structure to the team's work. You will help manage backlogs and ensure visibility, ensuring we are building the right things at the right time.
Other
Bachelor's degree or higher
10+ years of experience in BI/Analytics
Communication & Influence: An exceptional Storyteller and Diplomat who can present complex insights to diverse stakeholders.
Travel requirements not specified
Must be located within Canada and the United States where Hootsuite complies with its legal hiring entities
