Salesforce is seeking a Data Scientist to support growth marketing, product engagement, and scales data-driven decision making, specifically to define and develop data-driven custom audiences and segmentation strategies to maximize user engagement and campaign effectiveness for marketing channels.
Requirements
- Expertise in SQL and a strong command of a statistical programming language like Python or R for data manipulation and analysis.
- Deep statistical knowledge and hands-on experience in experimental design (A/B testing, multivariate tests) and causal inference.
- Experience with data visualization tools (e.g., Tableau, Looker) and a track record of using data to tell a compelling story is a plus.
- Experience working with large-scale data technologies (e.g., Snowflake, Spark, Presto, Hive, Hadoop). Knowledge in Apache Airflow is a strong plus.
- Strong communication skills. Able to translate complex technical results into clear, actionable insights.
- Experience designing and implementing advanced data models with scalability and efficiency.
- 6+ years of experience in a Data Science role, with significant experience supporting Growth or Product Marketing teams.
Responsibilities
- Lead Growth Strategy: Define and develop data-driven custom audiences and segmentation strategies to maximize user engagement and campaign effectiveness for marketing channels like email, push notifications, and advertising/retargeting.
- Experimentation and Innovation: Drive a culture of experimentation. Lead end-to-end A/B testing and experimentation initiatives, from ideation and framework design to thorough pre- and post-analysis.
- Collaborate and Analyze: Partner closely with Product and Engineering teams to navigate complex data schemas, ensure data integrity, and establish clear KPIs to measure the effectiveness of marketing programs.
- Define and report key success metrics, effectively communicating insights to Slack and Salesforce leadership to enable executive level decision making and follow-ups.
- Synthesize Insights: Analyze and measure the impact of marketing channels on product engagement and conversion, translating complex data into actionable business insights.
- Deliver Results: Establish/refine key input and output metrics, set aggressive targets with business teams, and support campaigns and experiences that deliver direct business impact.
- Champion evidence-based decision-making, making data and insights accessible and scalable for stakeholders at all levels.
Other
- A solid understanding of marketing channels, user behavior, and key metrics related to tactics like email, push notifications, and paid media.
- Proven ability to lead projects autonomously and collaborate effectively with cross-functional teams to influence product and marketing strategy.
- Ability to work with cross-functional partners to proactively define Slack user-base engagement and the drivers of engagement across mediums.
- Strong communication skills to communicate key findings to marketing and product executives.
- Ability to work in a fast-paced environment and adapt to changing priorities.
