Okta is looking to shape and execute co-marketing campaigns with leading developer platforms to ensure Auth0 shows up in ecosystems where developers already work and learn, by driving joint campaigns, integrations, and events.
Requirements
- You're fluent in dev platforms and vibe-coding tools, like Vercel/V0, Netlify, Loveable, Claude, and keep a pulse on what is new and where the conversation is headed
- Proven success running joint campaigns with external partners, ideally in developer tools, SaaS, or startup ecosystems.
- Strong storytelling ability to translate technical features into developer-first value propositions.
- Experience supporting event marketing (meetups, hackathons, conference sponsorships).
- Data-driven mindset with experience measuring campaign performance and iterating.
- Understanding of developer audience needs, motivations, and communities.
Responsibilities
- Lead co-marketing campaigns with DPPs (e.g., Vercel, Netlify, AWS, LangChain), from sourcing, planning to measurement.
- Build and maintain strong relationships with external partner marketing teams and serve as their primary point of contact at Auth0 for anything related to the Developer Marketing activities with DPPs.
- Drive event presence with partners, including hackathons, conferences, and joint DevNight/DevDay sessions.
- Collaborate with Product and Advocacy teams to translate technical integrations into compelling developer narratives (blogs, landing pages, videos).
- Align with Demand Gen to ensure developer-first positioning in enterprise campaigns.
- Track KPIs such as signups, activations, and engagement to measure ROI and optimize campaigns.
Other
- 3–5 years of experience in partner marketing, developer marketing
- Strong organizational skills and ability to manage multiple projects and stakeholders.
- Excellent communication and relationship-building skills.
- Prior experience in a fast-paced environment (startup, SaaS, or open-source ecosystem).
- Bachelor’s degree in Marketing, Communications, or a related field.
