Illumina is expanding access to genomic technology to realize health equity for billions of people around the world. The Staff Inbound Content Marketing Strategist is responsible for developing, implementing, and optimizing content marketing strategies for Illumina’s Software and Informatics Portfolio to attract, engage, and convert target audiences, driving organic traffic, improving search engine performance, and generating high-quality leads.
Requirements
- Proficiency with content management systems, SEO tools, and analytics platforms (e.g., Google Analytics).
- Familiarity with marketing automation and CRM systems such as HubSpot, Marketo, or Salesforce Account Management.
- Analytical mindset with the capacity to interpret performance data and adjust strategies accordingly.
- Up to date with the latest digital marketing trends, social media algorithms, and best practices in SEO and content marketing.
- 3+ years of experience in content marketing, preferably with a focus on inbound strategies.
- Proven record of accomplishment in developing and executing successful inbound marketing campaigns that have driven measurable growth.
- Exceptional writing, editing, and storytelling skills with a keen eye for detail.
Responsibilities
- Craft comprehensive content strategies that align with overall business objectives and target customer personas.
- Work with Product Marketers to build and maintain an aggregate editorial calendar that schedules content planning, creation, and distribution across multiple digital channels.
- Oversee the end-to-end process of content creation, including ideation, writing, editing, and publishing blog posts, white papers, case studies, infographics, webinars, and multimedia content.
- Integrate SEO best practices into all content to boost organic search visibility and drive qualified traffic.
- Identify and analyze buyer personas, mapping the customer journey to inform content themes and messaging.
- Tailor content to engage distinct audience segments and nurture leads throughout their journey—from initial discovery to conversion and retention.
- Establish key performance indicators (KPIs) for inbound content campaigns and regularly monitor metrics such as website traffic, engagement, conversion rates, and lead quality.
Other
- Minimum of 8 years of related experience with a bachelor's degree in marketing, communications, journalism, business, or related field; or 6 years and master's degree; or 3 years and PhD.
- Strong project management and organizational abilities are important.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
- LI-HYBRID
- This role is not eligible for visa sponsorship.
