Illumina is expanding access to genomic technology to realize health equity for billions of people around the world and is looking for a Staff Inbound Content Marketing Strategist to develop, implement, and optimize content marketing strategies for Illumina’s Software and Informatics Portfolio.
Requirements
- Proficiency with content management systems, SEO tools, and analytics platforms (e.g., Google Analytics).
- Familiarity with marketing automation and CRM systems such as HubSpot, Marketo, or Salesforce Account Management.
- Exceptional writing, editing, and storytelling skills with a keen eye for detail.
- Strong project management and organizational abilities are important.
- Analytical mindset with the capacity to interpret performance data and adjust strategies accordingly.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
- Up to date with the latest digital marketing trends, social media algorithms, and best practices in SEO and content marketing.
Responsibilities
- Craft comprehensive content strategies that align with overall business objectives and target customer personas.
- Oversee the end-to-end process of content creation, including ideation, writing, editing, and publishing blog posts, white papers, case studies, infographics, webinars, and multimedia content.
- Integrate SEO best practices into all content to boost organic search visibility and drive qualified traffic.
- Identify and analyze buyer personas, mapping the customer journey to inform content themes and messaging.
- Use data analytics tools to gauge campaign performance and iterate strategies based on actionable insights.
- Partner closely with SEO specialists, graphic designers, social media teams, and product marketing to ensure cohesive messaging and optimal content distribution.
- Plan and execute multi-channel content distribution and promotion strategies, including email marketing, social media amplification, influencer outreach, and paid content boosts when necessary.
Other
- Minimum of 8 years of related experience with a bachelor's degree in marketing, communications, journalism, business, or related field; or 6 years and master's degree; or 3 years and PhD.
- 3+ years of experience in content marketing, preferably with a focus on inbound strategies.
- Proven record of accomplishment in developing and executing successful inbound marketing campaigns that have driven measurable growth.
- Ability to work in a fast-paced, cross-functional environment.
- This role is not eligible for visa sponsorship.
