Apollo.io is looking to solve the business problem of informing their competitive positioning, brand strategy, and growth opportunities through critical market research initiatives. This research will drive business decisions around pricing, packaging, market expansion, and competitive strategy.
Requirements
- Deep expertise in both qualitative and quantitative research methodologies
- Proven track record conducting pricing and packaging research with measurable business impact
- Strong competitive intelligence skills, including framework development and analysis
- Experience with brand tracking methodologies and metrics
- Strong analytical skills with proficiency in statistical analysis tools (SPSS, R, Python, or similar)
- Experience with research platforms and tools (Qualtrics, Sprig, Dovetail, etc.)
Responsibilities
- Design and execute comprehensive competitive analysis frameworks to monitor competitor movements, product launches, and market positioning
- Develop competitive battle cards and positioning materials for sales and product teams
- Build and maintain competitive intelligence systems and dashboards
- Conduct win/loss analysis to understand competitive dynamics and inform product strategy
- Lead brand health tracking studies to measure awareness, consideration, and perception in target markets
- Design and implement brand perception research across customer and prospect segments
- Lead pricing and packaging research to optimize monetization strategy
Other
- 8+ years of experience in market research, with a focus on competitive intelligence, brand tracking, and/or growth research
- B2B SaaS experience preferred, particularly in sales intelligence, data, or martech
- Excellent stakeholder management skills with ability to influence cross-functional teams
- Outstanding communication skills with ability to translate complex data into actionable insights
- Experience working across Product and GTM organizations in a fast-paced environment
