ServiceNow is looking to define and deliver the go-to-market (GTM) strategy for its Core Business Suite, an AI-powered solution designed to transform core business processes like HR, procurement, finance, facilities, and legal. The goal is to connect people, systems, and processes to enable efficiency and faster time to value for organizations, and to position and differentiate the suite in a competitive market.
Requirements
- Experience in leveraging or critically thinking about how to integrate AI into work processes, strategic direction, or problem-solving. This may include using AI-powered tools, automating workflows, reviewing AI-influenced insights, or exploring AI’s potential impact on the function or industry.
- 8+ years in outbound product management, GTM strategy, or product marketing principal roles.
- Deep Enterprise Service Management (ESM) knowledge, especially ITSM, HR services, and cross-departmental workflows.
- Proven ability to pitch complex SaaS solutions to CIOs and senior executives.
- Strong collaboration experience with enterprise sales teams to drive pipeline and win rates.
- Expertise in packaging, pricing, positioning, and product differentiation.
- Familiarity with pricing and packaging and GTM strategies for multi-module enterprise offerings.
Responsibilities
- Define and deliver executive-level messaging, packaging, and suite narratives for the Core Business Suite SKU.
- Partner with enterprise sales to co-pitch the suite to CIOs and executive buyers, telling a compelling ESM story, articulating how ServiceNow drives transformation across IT, HR, Finance, and more.
- Build GTM content: enablement playbooks, best-practice assets, industry briefs, and product positioning.
- Develop executive-ready narratives that translate product capabilities into business transformation outcomes
- Rally cross-functional stakeholders (Inbound PM, Product Marketing, Pricing, Solution Consulting, Product Success) to ensure unified execution across launch, adoption, and enablement.
- Bring back voice-of-customer insights from the field and other interactions to influence roadmap, packaging, and pricing strategies.
- Monitor adoption metrics, trends, and market dynamics—adjust GTM strategies to maximize uptake and expansion.
Other
- Exceptional storytelling, communication, and executive presence skills.
- Strategic and data-informed mindset; able to balance vision with execution.
- Prior involvement in industry relations or industry influencer engagement.
- Represent ServiceNow externally at executive briefings, events, and with pundits as a trusted ESM thought partner
- Mentor peers and contribute to the growth of outbound product management at ServiceNow.
