Intuit is seeking a CRM Platform Product Manager to lead the development and scale of its next-generation CRM platform capabilities, enabling high-velocity, deeply personalized, and data-driven customer experiences.
Requirements
- Hands-on experience with lifecycle marketing platforms (Braze, Eloqua, Marketo, SFMC)
- Proven ability to define product requirements, author BRDs/PRDs, and guide solutions from concept to adoption.
- Braze Certified Technical Architect or Marketer certification.
- Familiarity with SFDC and Adobe Real-Time CDP.
- Experience with modern data warehouses and data visualization tools.
- Experience solutioning and building MarTech integrations
Responsibilities
- Define the roadmap and drive the execution of our end-to-end CRM capabilities
- Define and prioritize CRM capability needs based on business needs
- Translate ambitious business goals into a prioritized roadmap of robust and scalable platform capabilities
- Operate across CRM and other GTM platforms, ensuring seamless integration and data flow across the entire GTM stack
- Define the requirements for reliable, reusable, and efficient workflows for core CRM functions such as lead capture, consent management personalization, and campaign eligibility, with a focus on modularity and reusability
- Prioritize and manage the backlog for real-time and batch data integrations between the CRM platform and other internal platforms
- Collaborate with technical teams to ensure that the solutions built meet the functional and non-functional requirements outlined in the BRD and are delivered to specification, participating in UAT and managing the handshake from delivery to adoption
Other
- 5+ years of experience in a technical product management, marketing technology or platform product role within a large-scale, complex enterprise environment.
- Systems Thinker: You are passionate about building scalable, elegant systems that empower others. You think in terms of frameworks, reusability, and long-term platform health.
- Exceptional Communicator: You can command a room of both technical and non-technical stakeholders, articulating complex concepts with clarity, confidence, and influence.
- Problem Solver & Innovator: You possess a high degree of intellectual curiosity and are driven to solve exhilarating challenges, with a bias for action in the face of ambiguity.
- Autonomous Operator: You are comfortable working with a high degree of autonomy, taking ownership of initiatives from conception to completion, and influencing outcomes across a matrixed organization.
