Intuit is seeking a CRM Platform Product Manager to lead the development and scale of its next-generation CRM platform capabilities, enabling high-velocity, deeply personalized, and data-driven customer experiences.
Requirements
- Hands-on experience with lifecycle marketing platforms (Braze, Eloqua, Marketo, SFMC).
- Proven ability to define product requirements, author BRDs/PRDs, and guide solutions from concept to adoption.
- Braze Certified Technical Architect or Marketer certification.
- Familiarity with SFDC and Adobe Real-Time CDP.
- Experience with modern data warehouses and data visualization tools.
- Experience solutioning and building MarTech integrations.
Responsibilities
- Define the platform vision and solutioning for key strategic initiatives, such as personalization and lead generation, ensuring alignment with our target-state architecture.
- Author and own comprehensive business requirements documents (BRDs), detailing the problem space, user stories, success metrics, and functional requirements in accordance with our platform solutions framework.
- Define the requirements for reliable, reusable, and efficient workflows for core CRM functions such as lead capture, consent management personalization, and campaign eligibility, with a focus on modularity and reusability.
- Prioritize and manage the backlog for real-time and batch data integrations between the CRM platform and other internal platforms.
- Serve as the subject matter expert on the CRM platform's strategic capabilities, providing consultative guidance on how to best leverage the platform to meet business goals.
- Proactively identify opportunities to optimize the existing platform implementation for improved performance, scalability, and operational velocity, drawing on industry best practices and emerging platform capabilities.
- Collaborate with technical teams to ensure that the solutions built meet the functional and non-functional requirements outlined in the BRD and are delivered to specification, participating in UAT and managing the handshake from delivery to adoption.
Other
- Translate high-level business goals into a clear, prioritized CRM platform roadmap that is scalable, robust, and resilient.
- Conduct formal solution reviews and gain sign-off from cross-functional partners, including Marketing, Operations, and other stakeholders, to ensure solutions are sound, viable, and solve the right problems.
- Act as the platform escalation point for complex CRM use cases that require deep product insight and strategic trade-off decisions.
- Partner closely with CRM Strategists and Operations teams to deeply understand their needs, and shape the technology roadmap to solve their most pressing problems.
- Deliver clear and comprehensive documentation and training to support stakeholder understanding and empower teams for self-service and faster campaign execution.
- Systems Thinker: You are passionate about building scalable, elegant systems that empower others. You think in terms of frameworks, reusability, and long-term platform health.
- Exceptional Communicator: You can command a room of both technical and non-technical stakeholders, articulating complex concepts with clarity, confidence, and influence.
