Homebase is looking to solve the problem of converting visitors to sign-ups, engaged users, and paying users, and to drive long-term revenue impact by improving the onboarding and activation experiences for its customers.
Requirements
- 8+ years of product management experience, including significant ownership of growth, onboarding, or customer lifecycle initiatives.
- Proven success scaling customer onboarding and engagement experiences that drove measurable revenue outcomes.
- Experience leading cross-functional initiatives with Sales, Marketing, and GTM teams.
- Strong track record of managing PMs.
- Deep familiarity with AI tools for product development and material experience building AI-powered customer experiences.
- Analytical and data-driven, with expertise in funnel analysis, activation metrics, and growth experimentation.
- Exceptional storytelling and influence skills; able to align executives and cross-functional partners around a growth vision.
Responsibilities
- Own the customer’s first 60-day experience—defining the product strategy and roadmap to accelerate onboarding, activation, and early engagement.
- Own all product aspects of freemium->paid user and upsell conversions
- Drive company-level impact on new customer revenue goals by partnering with Sales, Marketing, and GTM leadership.
- Set the long-term vision and execution path for growth, onboarding, and all PLG products, including AI-enabled experiences that simplify customer tasks.
- Lead complex cross-functional initiatives, aligning executives, GTM partners, and Product/Design/Engineering teams.
- Manage, coach, and mentor a team of 2-3 PMs, developing their craft and ensuring alignment with Homebase’s growth priorities.
- Establish KPIs, run experiments, and use data to drive continuous improvement in conversion, retention, and customer satisfaction.
Other
- Be Customer Obsessed—Solve problems with empathy and creativity.
- Move Fast, Learn Fast—Experiment, take action, and grow every day.
- Own Your Impact—Think big, focus on what matters, and make decisions you stand behind.
- Master Your Craft—Excellence fuels impact—show up, step up, and make your mark.
- Win Together—Put goals over roles, lead with trust, and connect to our mission and each other.
