Affirm is looking for a product manager to define and drive the product strategy for merchant performance growth, intelligence, and attribution on their marketplace. The goal is to improve traffic quality, provide merchants with actionable insights, and deliver trusted attribution and reporting, ultimately impacting merchant perception, expansion, long-term supply health, and incremental GMV.
Requirements
- Comfort with funnels, attribution, incrementally, and using data to size opportunities and guide prioritization.
- Experience creating clarity in ambiguous spaces, building 01 products, and scaling mature systems.
- Track record of shipping complex products with measurable impact on revenue or growth.
Responsibilities
- Lead product strategy for Merchant Performance Growth, giving merchants meaningful levers (campaign tools, traffic quality controls, creative/placement options) to actively improve outcomes and scale investment and drive 10x partner revenue.
- Build Merchant Intelligence & Enablement capabilities, including performance dashboards, actionable insights, predictive demand signals, and reporting that empowers both merchants and our partnerships team.
- Drive Attribution & Trust by developing reliable tracking, automated link validation, and incrementality models that prove merchants are achieving true ROI from the channel.
- Partner with engineering and data science to improve traffic quality and relevance, ensuring clicks sent to merchants are high-intent and more likely to convert.
- Define clear metrics tied to incremental GMV, merchant ROI, and retention; prioritize initiatives based on their impact on merchant trust and long-term supply health.
Other
- Merchant-first mindset: You deeply understand merchant goals (incremental revenue, ROI, scalability) and design solutions that map back to them.
- Cross-functional leadership: Proven ability to influence and align with engineering, data science, partnerships, PMM and design.
- Autonomy: Comfortable driving initiatives independently while collaborating across multiple teams.
- Experience: 6+ years of product management experience, ideally in marketplaces, ads, performance marketing, or affiliate ecosystems.
- This position requires either equivalent practical experience or a Bachelor's degree in a related field
