Drive T2S (Traffic to Start) growth for Intuit's portfolio of do-it-for-me tax products, including Do it with me, Full Service, and Business Tax, by building deeply personalized and intelligent Top-of-Funnel (ToF) customer journeys.
Requirements
- Experience with optimizing consumer product flows to drive conversion
- Growth Expertise: A deep understanding of and experience with Product-Led Growth (PLG) strategies, A/B testing methodologies, and data-driven product development.
- AI & Technical Acumen: You are comfortable and effective working with technical teams.
- Marketing Tech: Experience with marketing technology and lead management platforms is a strong plus.
- Experience with system architecture, AI model capabilities, and data infrastructure.
- Data-driven product development
- A/B testing methodologies
Responsibilities
- Vision & Strategy: Define and champion a compelling multi-year vision and strategy for a frictionless, hyper-personalized customer acquisition experience that drives customer conversion and revenue.
- AI-Driven Personalization: Lead the charge in ideating, developing, and launching innovative ToF flows.
- End-to-End Ownership: Drive the entire product lifecycle from discovery and experimentation to launch and iteration.
- Data-Driven Execution: Instrument, analyze, and own the core metrics for T2S.
- Influence & Collaboration: Build strong alliances and influence roadmaps across the broader Intuit ecosystem, ensuring your strategy aligns with and contributes to a cohesive end-to-end customer journey
- Design and run rigorous A/B tests and user studies to generate insights, validate hypotheses, and drive continuous improvement in key business outcomes like conversion and revenue.
- Work hand-in-glove with our AI and Data Science teams to build and refine models that dynamically tailor the experience to each user's unique situation and needs, with the goal of driving conversion.
Other
- 5+ years of hands-on product management experience, with a proven track record of shipping multiple successful, large-scale consumer-facing products.
- Bachelor's degree required, preferably in a quantitative or technical field.
- An MBA is a plus.
- Leadership & Influence: Demonstrated ability to lead and inspire multi-disciplinary teams and effectively influence senior leadership and stakeholders across a matrixed organization.
- Customer Obsession: A passion for solving complex and ambiguous consumer problems.
