Intuit is looking to drive growth for its do-it-for-me tax products by building deeply personalized and intelligent Top-of-Funnel (ToF) customer journeys, leveraging data and AI to increase customer acquisition and product starts.
Requirements
- Experience with optimizing consumer product flows to drive conversion is a must.
- A deep understanding of and experience with Product-Led Growth (PLG) strategies, A/B testing methodologies, and data-driven product development.
- You should have a solid history of using data to create more relevant and dynamic user experiences.
- You are comfortable and effective working with technical teams.
- You can engage in deep discussions with engineering and data science leads on topics like system architecture, AI model capabilities, and data infrastructure.
- Experience with marketing technology and lead management platforms is a strong plus.
Responsibilities
- Lead the charge in ideating, developing, and launching innovative ToF flows.
- Work hand-in-glove with our AI and Data Science teams to build and refine models that dynamically tailor the experience to each user's unique situation and needs, with the goal of driving conversion.
- Drive the entire product lifecycle from discovery and experimentation to launch and iteration.
- Instrument, analyze, and own the core metrics for T2S.
- Design and run rigorous A/B tests and user studies to generate insights, validate hypotheses, and drive continuous improvement in key business outcomes like conversion and revenue.
- Engage in deep discussions with engineering and data science leads on topics like system architecture, AI model capabilities, and data infrastructure.
Other
- Define and champion a compelling multi-year vision and strategy for a frictionless, hyper-personalized customer acquisition experience that drives customer conversion and revenue.
- Act as the hub in a cross-functional team of talented partners across Design, Engineering, Data Science, AI/ML, and Marketing.
- You will also be the primary partner to other growth and platform teams, including Credit Karma, Commercialization, TurboTax T2S, and CRM teams, ensuring a cohesive and aligned growth strategy.
- Build strong alliances and influence roadmaps across the broader Intuit ecosystem, ensuring your strategy aligns with and contributes to a cohesive end-to-end customer journey
- 5+ years of hands-on product management experience, with a proven track record of shipping multiple successful, large-scale consumer-facing products.
- Demonstrated ability to lead and inspire multi-disciplinary teams and effectively influence senior leadership and stakeholders across a matrixed organization.
- Bachelor's degree required, preferably in a quantitative or technical field. An MBA is a plus.
