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Staff Researcher, Consumer Insights

2K

Salary not specified
Dec 8, 2025
Frisco, TX, US
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2K Games is seeking a Staff Researcher to bring the voice of the player to the forefront of the organization, providing player insights and recommendations based on primary and secondary research and data analysis.

Requirements

  • Experience personally conducting qualitative and/or quantitative primary research
  • Strong analytical and statistical skills, with bonus points for experience with quantitative / statistical software (e.g. SPSS, SAS, R, Q, Python, Tableau)
  • Experience with data analysis
  • Experience with research design and methodology
  • Experience with data visualization tools
  • Experience with machine learning algorithms
  • Programming skills in languages such as Python, R, or SQL

Responsibilities

  • Lead consumer insights strategy for 2K’s portfolio of core franchises
  • Contribute to the research & insights team’s ‘research excellence pillar’, with a focus on strong cross-functional partnerships, methodological rigor and product impact
  • Identify, design, and complete qualitative and quantitative market research studies
  • Use innovative research methods to uncover deep insights into current and prospective players, helping us understand their needs, behaviors, and motivations
  • Integrate insights from multiple studies and sources into a cohesive narrative with clear implications and recommendations
  • Present research findings and recommendations to senior teams in a clear and compelling manner
  • Collaborate closely with partner organizations including User Research (UXR) and Data Science

Other

  • 6+ years of experience in market research or consumer insights, either client-side or at a research agency
  • A consistent track record of impact (not research for the sake of it)
  • Excellent communication skills (verbal and written), comfort presenting information in groups or 1:1
  • Strong interpersonal skills; able to work with a variety of personalities, skills, geographies, and seniority levels
  • Ability to travel, both domestically and internationally