Illumina is expanding access to genomic technology to realize health equity for billions of people around the world and is looking for a Staff Product Marketing Manager to lead the global go-to-market strategy and planning for Illumina genetic disease software.
Requirements
- Technical knowledge of informatics, next-generation sequencing and molecular biology is highly desired;
- Experience selling, supporting, or marketing genomic analysis software preferred.
- Strong analytical skills with ability to tie detailed analyses to larger strategy and make data driven decisions.
- Ability to translate complex genomic analysis workflows into compelling marketing narratives and user benefits.
- Experience with marketing automation platforms and CRM systems.
- Familiarity with digital marketing channels, including social media, email, and paid advertising.
- Experience with data analysis and market research tools.
Responsibilities
- Work with cross-functional and cross-regional teams to develop and implement marketing strategies for software and informatics product launches and lifecycle campaigns.
- Develop and manage annual/quarterly marketing calendars to ensure consistent communication and strategic alignment with other departments and commercial objectives.
- Develop compelling positioning that clearly distinguishes Illumina solutions and communicates the value of addressing customer pain points, value drivers, and economic drivers.
- Translate complex genomic analysis workflows into compelling marketing narratives and user benefits.
- Engage with key opinion leaders (KOLs), researchers, and clinicians to gather feedback and validate product-market fit.
- Manage the creation and updating of technical marketing content such as white papers, webinars, case studies, and application notes that resonate with scientific audiences.
- Drive demand generation (lead gen) campaigns across digital channels, conferences, and partner networks.
Other
- Minimum of 8 years of related experience with a bachelor's degree in life sciences; or 6 years and master's degree; or 3 years and PhD.
- Previous success leading cross-functional teams with a proven track-record of working constructively with sales/support personnel and customers.
- Excellent interpersonal, verbal, and written communication abilities.
- Strong organizational skills with proven ability to manage complex projects and lead cross-functional initiatives.
- This role is not eligible for visa sponsorship.
