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Staff UX Researcher

SoFi

Salary not specified
Sep 29, 2025
San Francisco, CA, US • New York, NY, US
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SoFi is looking to hire a Staff Researcher to help shape product strategy and drive user-centered decision-making across the business, aiming to be at the center of members' financial lives.

Requirements

  • Eight (8)+ years of experience conducting user research in a product development setting, with a demonstrated track record of influencing product strategy and leading complex projects.
  • Advanced expertise in a variety of qualitative and quantitative research methods.
  • Exceptional analytical and problem-solving skills, with a proven ability to synthesize complex information from diverse sources and identify critical, strategic insights.
  • A strong understanding of the tradeoff between rigor and speed in research, and the ability to apply this understanding to project planning and execution.
  • Strong project and program management skills, with the ability to manage multiple complex and strategic projects simultaneously.
  • A strong drive for continuous learning and self-improvement in advanced research skills and product knowledge.

Responsibilities

  • Lead broad research projects with complex user journeys, utilizing data-driven and principle-based solutions to generate impactful insights.
  • Apply advanced expertise in a range of qualitative and quantitative research skills, while maintaining proficiency across all core research methodologies.
  • Influence the craft of others and contribute to elevating overall work quality within the team.
  • Create high-impact artifacts (e.g., reports, presentations, workshops) that drive alignment and innovation, influencing fast but high-quality decision-making across directly relevant teams.
  • Drive consistency and quality across interconnected research projects.
  • Contributes actively to the research team through knowledge sharing (tools, methodologies), thoughtful collaboration, and positive engagement.

Other

  • Contribute to and often lead significant cross-functional workstreams within and occasionally beyond their business unit.
  • Guide project direction, delivering complex research projects with significant business impact by influencing the setting of objectives, strategy, milestones, and execution.
  • Influence product priorities and strategy through compelling research insights. Be able to pivot their point of view when presented with new information.
  • Develop into a cross-functional leader, building relationships with stakeholders across the function and business unit, including through participation in cross-functional forums. Navigate stakeholder tradeoffs to guide research decisions that impact other teams.
  • Bachelor’s Degree in Human-Computer Interaction, Psychology, Sociology, Anthropology, or a related field (Graduate Degree preferred).
  • Outstanding communication and presentation skills, with the ability to articulate research findings clearly, persuasively, and strategically to a variety of audiences.
  • Demonstrated ability to work autonomously, lead projects, and collaborate effectively in a fast-paced environment.