Apple's Marcom team is looking to enhance how customers discover and engage with Apple's products and services through AI-driven search optimization, aiming to create more inspiring and personalized experiences.
Requirements
- Deep knowledge of paid media platforms (Google, Meta, programmatic, etc.) and hands-on experience in performance data analysis, audience segmentation, attribution models, and targeting logic.
- Shown success optimizing for both AI-driven and traditional search platforms, including tailoring recommendations to align with brand creative guidelines for design and copy.
- Knowledge of AI-powered bidding strategies and media automation tools across major ad platforms.
- Understanding of data privacy regulations related to targeting and personalization.
- Previous leadership in developing AI search optimization strategies for large-scale, multi-channel campaigns.
- Experience optimizing campaigns across multiple regions or markets.
- Experience partnering with content strategy teams to define and implement optimization and measurement strategies.
Responsibilities
- Responsible for leading our GEO (Generative Engine Optimization) strategy for product communications targeting, personalization, and creative optimization, including how and where generative AI is applied in content pipelines.
- Drive adoption of new tools and platforms that improve targeting accuracy and scale.
- Work alongside creative technology teams to inform emerging opportunities for innovation.
- Set KPIs and performance benchmarks for AI search initiatives.
- Establish testing and optimization frameworks for continuous performance improvement.
- Ensure campaigns are optimized for visibility, efficiency, and effectiveness.
- Partner with engineering to improve data infrastructure and tagging required for optimization.
Other
- Work with leadership to define strategic priorities and budgets for the work and growth of the team.
- Support local market teams with tools and playbooks to scale our GEO strategy globally.
- Ensure GEO strategies are legally compliant and aligned with Apple privacy and accessibility standards and values.
- Collaborate with strategy, media, production, partner marketing (or channel), engineering, and creative teams to ensure alignment on goals and execution.
- Manage relationships with agency partners specializing in AI, setting goals and guiding day-to-day priorities.
