The company is seeking to improve website functionality, user experience, and provide personalized content and advertising by leveraging cookies and tracking services, while also managing user consent and data privacy concerns, including potential data transfer to the USA.
Requirements
- understanding of cookie functionality and tracking services
- experience with website analytics tools (e.g., Google Tag Manager, Piwik PRO)
- familiarity with marketing automation tools (e.g., Salesforce Pardot)
- knowledge of integrating third-party tools (e.g., Microsoft Azure)
- understanding of data transfer implications (e.g., to the USA)
- ability to analyze user behavior data
- experience with advertising platforms (e.g., Google Ads, Microsoft Advertising)
Responsibilities
- implementing and managing cookies and tracking services
- integrating third-party tools (e.g., Microsoft Azure for single-sign-on)
- utilizing Google Tag Manager and Piwik PRO for analytics
- working with Salesforce Pardot for marketing automation
- analyzing user behavior on websites
- measuring the effectiveness of advertising campaigns
- optimizing content delivery
Other
- three-month, paid, full-time summer internship program
- professional experience related to field of study
- project completion under mentorship
- presentation of project results to Dürr Leadership Team
- opportunity to participate in Internship Expo
