Horizon Media is looking to drive business transformation through data across their client roster by overseeing the Analytic Insights group, which is responsible for the orchestration of all analytic outputs including Marketing Mix Modeling (MMM), Attribution, Dashboarding, and Test & Learn initiatives. The role will translate complex analytics into actionable business strategies, helping to advance client performance and agency growth.
Requirements
- Strong understanding of media mix modeling, attribution, and test & learn frameworks
- Experience applying AI or machine learning tools to enhance analytic processes, forecasting, and insight generation
- Ability to translate complex analytic concepts into clear, actionable business recommendations
- Strong understanding of marketing data, campaign measurement, and omnichannel media dynamics
- Familiarity with statistical software, visualization tools, and cloud-based data environments
- Degree in Statistics, Computer Science, Business Analytics, Marketing Analytics, or a related field preferred
Responsibilities
- Oversee the Los Angeles–based Analytic Insights group, which is responsible for the orchestration of all analytic outputs including Marketing Mix Modeling (MMM), Attribution, Dashboarding, and Test & Learn initiatives.
- Partner with the Advanced Analytics, BI, and Product teams to architect and scale advanced modeling and reporting solutions.
- Champion the integration of AI and machine learning applications to improve forecasting accuracy, reporting automation, and insight discovery.
- Provide subject matter and thought leadership in designing analytic methodologies and approaches, including unified modeling, attribution, and AI-assisted measurement.
- Collaborate with brand strategy leads to translate complex analytic outputs into clear, strategic recommendations that inform planning and activation decisions.
- Drive analytic proficiency and thought leadership across the LA office, fostering continuous learning and professional development.
- Actively participate in new business development, bringing analytic and AI-driven storytelling to RFI/RFP responses, credentials, and pitches.
Other
- Lead the LA-based Analytic Insights team, managing both managers and individual contributors across all analytic functions.
- Consult with internal client leads and clients to identify their “burning questions” and develop analytic-based solutions that span all media channels.
- Lead, mentor, and develop a high-performing team, cultivating a culture of curiosity, accountability, and innovation.
- 10+ years of experience in analytics, data strategy, or business intelligence
- 3+ years in a senior leadership role managing managers and cross-functional teams
