Cadent is seeking an accomplished Senior Vice President (SVP) of Marketing to lead and elevate the company presence in the dynamic advertising and marketing technology landscape, driving awareness and generating demand for predictive advertising solutions and platform.
Requirements
- Deep understanding of the advertising/marketing technology ecosystem, including programmatic advertising, video & CTV, data platforms, omnichannel strategies and artificial intelligence.
- Proven ability to translate complex technical capabilities into compelling, clear, and differentiated market narratives.
- Experience with product launches and execution of product marketing strategies externally
- Strong strategic thinking, analytical, and data-driven mindset, with experience leveraging technology and AI to improve efficiency and impact in marketing.
- Expertise in communications strategy as well as, brand marketing, content strategy, event management, and digital marketing.
- Ability and desire to be hands-on in the execution of marketing initiatives from start-to-finish
- Demonstrated success in building and leading high-performing marketing teams in complex, fast-paced environments.
Responsibilities
- Develop and articulate a comprehensive marketing vision and strategy that aligns with Cadent's overall business objectives, enhancing brand equity and market leadership.
- Partner with CEO and executive team to architect Cadent’s external narrative and brand positioning, ensuring consistency and impact across all public touchpoints.
- Amplify the strategic positioning of the Cadent brand externally, clearly articulating our unique value proposition in the advertising technology marketplace.
- Develop and implement a robust comms/PR strategy to drive attention, secure coverage, and enhance Cadent’s reputation as an industry leader.
- Lead content marketing efforts, including thought leadership pieces, whitepapers, case studies, blog posts, and multimedia content, to educate the market and support sales enablement.
- Plan, execute, and oversee national, regional, and custom events, including global industry conferences, webinars, and proprietary events, to maximize brand visibility, thought leadership, and lead generation.
- Develop and execute strategies to drive a consistent pipeline of qualified prospects, leveraging brand, content, and event-based marketing initiatives
Other
- 12-15 years of progressive experience in B2B technology marketing, with a significant portion in a leadership role within the advertising/marketing sector (adtech/martech).
- Exceptional communication, storytelling, and presentation skills, with a proven track record of influencing at the executive and C-suite level.
- Ability to work in a fast-paced environment and prioritize multiple tasks and projects
- Strong leadership and team management skills, with experience in mentoring and developing high-performing teams
- Bachelor's degree in Marketing, Business, or related field
