Salesforce is seeking a dynamic and technically proficient Salesforce Commerce Director of Technical Product Marketing to bridge the gap between product capabilities and market needs, driving product adoption, enabling sales teams, and articulating value propositions.
Requirements
- Hands-on experience with Salesforce Commerce Cloud (B2C, B2B, or both, as well as OMS and POS).
- Strong understanding of eCommerce industry trends and customer needs.
- Proven ability to create engaging, technically accurate marketing materials.
- Experience supporting sales cycles with technical content and customer-facing presentations.
- Familiarity with the Salesforce ecosystem, AppExchange solutions, and partner integrations.
- Experience with competitive intelligence and market analysis for eCommerce platforms.
- Ability to quickly learn and communicate new technical concepts.
Responsibilities
- Lead the creation of compelling product demonstrations and assets.
- Craft and deliver engaging live and recorded demos for major events, including Connections, Dreamforce, and NRF, as well as for sales enablement and marketing campaigns.
- Create and maintain technical product marketing assets, including best practice demo scripts, demo recordings for website and marketing materials, reusable assets for sales teams, and hands-on workshops.
- Ensure all demo content accurately reflects current product messaging, positioning, and competitive differentiators.
- Translate complex technical features into clear, compelling value propositions for different target audiences (business, technical, and executive).
- Develop and deliver technical enablement programs for Solutions, Sales, and Partner teams, ensuring they have the deep product expertise needed for confident customer conversations.
- Serve as a subject matter expert, supporting strategic programs like analyst relations by providing technical validation and customer use cases.
Other
- 8+ years in product marketing, technical marketing, or solution engineering, preferably in the Salesforce or broader enterprise SaaS ecosystem.
- Excellent written, verbal, and presentation skills with the ability to communicate effectively across technical and non-technical stakeholders.
- Comfort working in a fast-paced, cross-functional, and global environment.
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field (or equivalent experience).
- For California-based roles, the base salary hiring range for this position is $193,800 to $281,100.
