PointClickCare is looking to solve the business problem of informing software product strategy, growth, and innovation by uncovering actionable insights through market research. They aim to enhance the voice of the customer and align business decisions with market demands and regulatory trends.
Requirements
- 5 years hands-on experience within the market research industry, collecting and analyzing data, reporting and presenting findings within the healthcare industry
- Advanced analytical skills, including experience with statistical modeling and ability to integrate disparate data sources
- Advanced storytelling and presentation skills; ability to translate complex concepts and methodologies into easily understood language
- Expertise with Excel, PowerPoint, PowerBI, and AI solutions
- Should have understanding of conjoint, Max Diff, price elasticity, concept testing, and other such research types.
- Should have experience managing complex market research studies such as brand health and brand equity trackers
- Previous experience working successfully in a SaaS organization
Responsibilities
- Assist in designing, implementing, and managing market research studies utilizing qualitative and quantitative methods, such as surveys and focus groups, to gather insights on customer needs, market trends, and competitive activity.
- Gather, organize, and analyze data from various sources, including qualitative interviews, discussions, surveys, and industry publications, using both basic and advanced tools like Excel, SPSS, or AI-based solutions.
- Create reports, dashboards, and presentations that clearly communicate findings and actionable insights to internal teams and stakeholders, aiding in marketing and product strategy decisions.
- Deliver findings and recommendations to senior leadership and stakeholders through engaging presentations.
- Provide logistical and analytical assistance to senior research or insights managers by conducting background research, drafting survey and discussion guides, and more.
- Stay updated on emerging research technologies and methodologies to innovate research practices and enhance the quality of insights.
- Manage multiple simultaneous product development, go-to-market, and customer experience initiatives across the organization.
Other
- Foster a Customer-Centric Culture: Advocate for a customer-focused approach throughout the organization by promoting the voice of the customer and enhancing primary research capabilities.
- Highly motivated, results-driven person, who works effectively in a collaborative, fast-paced environment
- Bachelors or advanced degree in business, mathematics, or the sciences
- For Remote Roles: As this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office.
- For Hybrid Roles: As this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing.
