The Cigna Group is looking to improve the delivery of strategic digital communications (email, text, push notifications) to drive outcomes, enhance customer engagement, and create seamless omnichannel experiences at scale.
Requirements
- A solid understanding of email platform functionality, data integrations/APIs, CAN-SPAM and CASL compliance, email metrics, email deliverability, and email best practices; knowledge of major email service providers, web analytics tools and content management solutions
- An understanding of two-way texting functionality, requirements, limitations, best practices, different mobile phone functionality, etc.
- An understanding of using a Customer Data Platform (CDP) to help manage dependencies, expectations and tasks within a campaign.
- Knowledge of HTML and data driven dynamic creative
- Knowledge of Adobe Analytics platforms, Tableau or similar reporting tools
- Knowledge of agile tools like JIRA, Confluence, Smartsheet, Wrike, etc.
- Previous experience with digital communications execution, end-to-end user experience and/or agile IT methodology is a plus.
Responsibilities
- Leverage technology enhancements to drive ease, speed and impact.
- Pull in data driving dynamic and personalized content.
- Ensure optimal use and implementation of enterprise content management in digital communications in support of reuse.
- Partner with all dependent digital teams (i.e. web and mobile teams) and manage the holistic timeframe at a program management level.
- Create a backlog on experiments to learn quick and drive digital outcomes around analog to digital.
- Understand full end-to-end member experience outside of single communications to ensure effectiveness and make recommendations within the larger experience.
- Collaborate and work hand-in-hand with your engagement strategist lead and analytics to create a backlog on experiments to learn quick and drive digital outcomes around analog to digital.
Other
- Function as quarterback for the team (tiger team and external partners), delivering the roadmap, managing dependencies, removing blockers, coordinating necessary discussions and identifying next steps, and focusing on decision management by tracking overall priorities and timelines.
- Lead standing meetings/cadences to drive continual communication and alignment across the team. Define communications project schedules and track major milestones.
- Own consistent program documentation that can roll-up or roll-down based on audience needs. Making it possible for everyone on the team to know what the work is, when the work will be released and the end result / outcome.
- Manage prioritization of owned projects and adjust accordingly based on goals and objectives.
- Ideal candidate will be a hands-on, results-oriented team player with the ability to collaborate cross-functionally, understand technical complexities, and perform well in a fast-paced environment.
