Meta Platforms, Inc. is looking to solve the problem of developing complex interfaces and AI-enabled ad products on WhatsApp, and needs a User Experience Researcher to inform the development of these products through research and analysis.
Requirements
- Experience with Human Computer Interaction (HCI), anthropology, design thinking and/or user experience research
- Knowledge of businesses and/or advertisers in emerging markets
- Product strategy experience
- Technical research areas such as ad creation, signals tracking, ROI improvement and AI enabled personalization campaigns
- Experience with research methods such as in-depth interviews, ethnographic studies, prototype testing & usability benchmarking, contextual inquiry, card sorts, heuristic and literature reviews
- Experience with remote AI-enabled data collection platforms
- Experience with data analysis and coding techniques
Responsibilities
- Leveraging knowledge of Human Computer Interaction (HCI), anthropology, design thinking and/or user experience research to help inform the development of complex interfaces and AI-enabled ad products on WhatsApp.
- Draw upon specialty knowledge of businesses and/or advertisers in emerging markets combined with product strategy experience to direct our WA business platform for a global user base.
- Partnering with design, engineering and product owners to support advertisers’ needs by focusing on technical research areas such as ad creation, signals tracking, ROI improvement and AI enabled personalization campaigns for WA SMB app and ads manager.
- Conduct research at all product stages from discovery to execution to understand customer needs using a variety of methods such as in-depth/empathy interviews, ethnographic studies, prototype testing & usability benchmarking, contextual inquiry, card sorts, heuristic and literature reviews.
- Research macro and micro trends within the competitive product landscape to identify strengths and weaknesses amongst other product players and highlight new market opportunities.
- Set up wide range of advanced mix-method research studies through vendor-led programs or using remote AI-enabled data collection platforms to support both moderated and unmoderated studies.
- Analyze large volume of raw user data by applying coding and/or theme clustering techniques to draw out patterns for user insights.
Other
- Bachelor's degree (or foreign degree equivalent) in Human-Computer Interaction, Graphic Design, Psychology, Sociology, Communication, Information Science, Media Studies, Computer Science, Economics, or a related field
- 5 years of progressive, post-baccalaureate work experience in the job offered or related occupation
- Ability to work in a fast-paced work environment
- Ability to present and convey research effectively to influence stakeholders' decisions
- Ability to work with SMBs and enterprise customers across both local and global markets
