WPP is looking to hire a User Researcher to help shape the user experience of their global GenAI-powered marketing platform, which is transforming how employees deliver work by blending intelligent automation, AI agents, and new ways of working. The goal is to ensure the platform is intuitive, efficient, and widely adopted by influencing product direction and driving behavioral change.
Requirements
- 1-3 years of experience in user research, design research, or human-centered design, ideally within digital platforms or technology-driven environments.
- Familiarity with qualitative methods (interviews, usability testing) and basic quantitative analysis (surveys, metrics interpretation).
- Experience participating in research in enterprise environments or with diverse user groups is a plus.
- Basic understanding of behavioral principles and digital adoption challenges.
- Comfortable learning about and working with AI-driven tools and emerging technologies such as LLMs, agents, or automation platforms.
- Ability to articulate research findings clearly and concisely.
- Experience with digital tools like Figma, Dovetail, Miro, or survey platforms.
Responsibilities
- Support the user research strategy for the GenAI platform transformation, aligning with strategic goals and user adoption targets.
- Assist in designing and conducting mixed-methods research (qualitative and quantitative) to explore user needs, workflows, perceptions of AI tools, and barriers to adoption.
- Help identify and segment user personas across functions (creative, media, production), roles, and maturity levels in AI literacy and digital tooling.
- Contribute to exploring behavioural drivers and resistance points related to GenAI adoption, automation, and role-based agents.
- Collaborate with UX, Product, and AI teams to execute usability tests, concept evaluations, and in-field studies.
- Help evaluate AI agent usability, understand gaps in comprehension, and improve task-to-agent workflows to reduce friction and increase confidence.
- Support efforts to capture ongoing user feedback, usage data, and experience metrics as part of a continuous discovery process.
Other
- Empathetic and curious: You are eager to listen, ask questions, and understand how people think and work.
- Eager to learn: You are comfortable navigating ambiguity and keen to develop your skills in a fast-evolving AI-led transformation.
- Collaborative: You enjoy working with others and building relationships with design, product, and strategy teams.
- Detail-oriented: You are focused on contributing to high-quality research and insights.
- Hybrid approach, with teams in the office around four days a week.
